Entraction Poker Renamed by IGT Poker
This was published 02-02-2012Nevadabased gaming manufacturer, International Gaming Technology, has announced that it has rebranded its recently acquired Entraction platform which will in future be known as the IGT Poker Network.
International Gaming Technology is aiming to attract leading online poker sites to the new IGT Poker Network.
In March, 2011, International Gaming Technology made headlines when it paid in excess of $115 million for the purchase of the Swedish online gambling company which proved that IGT was absolutely ready to make a huge impact in the online gambling world while only adhering to licensed and regulated markets.
Following the purchase of Entraction, International Gaming Technology immediately ceased offering online poker to citizens of several countries where online gaming is still seen as problematic, such asIsrael,Turkey,RussiaandNorway.
International Gaming Technology rolled out the newly rebranded IGT Poker Network at the ICE Totally Gaming expo that took place at the Earls Court Exhibition Centre inLondonbetween January 24 and January 26, 2012.
A press release with regard to Entraction Poker being renamed by International Gaming Technology read “This is the first show where we will be able to demonstrate the full range of products and services which our recent acquisition of Entraction has enabled us to do.”
All the Entraction products were shown under the International Gaming Technology brand and the attendees at the conference saw how IGT’s Poker Network is a serious and competitive alternative for existing poker operators.
International Gaming Technology also announced that it would pay $250 million in cash and a further $85 million in retention payments in order to purchase Double Down Interactive, which is the leading virtual casino operator on Facebook. IGT has also undertaken to pay up to $165 million which will take the deal’s value up to $500 million, depending on Double Down’s performance and hopes to get a foothold in the social gaming industry through this deal.
