Online Poker Site Launched by U.S. Land Casino
This was published 20-06-2012Station Casinos, theUnited Statesland gambling group, was in the news on Tuesday due to the announcement made by them that they are in the process of launching an online poker site on Facebook this week under the brand of Ultimate Poker.
Frank and Lorenzo Fertitta, the owners of the gambling group, revealed that they have chosen the name Ultimate Poker due to their involvement in the Ultimate Fighting Champion enterprise and that it is their intention to use this as a promotional vehicle for their new venture.
The Ultimate Fighting Champion (UFC) franchise enjoys huge international coverage and reaches millions in the target male demographic which, according to company spokesmen, is similar to the online poker audience.
Chairman of Fertitta Interactive, Tom Breitling, revealed that the group intended using software from its subsidiary Cyberarts which they acquired awhile back in order to power the new product under the auspices of Ultimate Gaming. Breitling added that the company’s launch of Ultimate Poker is a first step in readying itself to move between social games, which include Facebook, as well as taking cash bets as they apply for licenses in states that are bound to legalize online gambling one day.
According to Tobin Prior, Ultimate Gaming Chief executive, the new poker site will supplement Ultimate Fighting Championship’s experience in growing social networks which has seen the company develop an online social audience of 8 million users on Facebook and 2.5 million on Twitter to develop games that cross online platforms. Prior added that they intended making a mobile app available within the next few months.
Prior added “We’re also going to utilize Station Casinos’ customer relationship model, which is very important in any online enterprise,”
Chris Derossi, who founded CyberArts, said that the Ultimate Poker product will provide players with a more factual atmosphere than most of its rivals online at the moment.
Derossi added” We are trying to provide an authentic experience for people who care about the game. As we move from the social side of gaming to a real money space, we will have serious players.”
