PokerStars #Raiselt Campaign Sets Internet on Fire
This was published 22-07-2016A new social media campaign started by the online poker room PokerStars has set the internet on fire. Two high-profile members of Team PokerStars, namely Neymar Jr and Ronaldo Nazario are currently involved in a playful series of challenges in the #Raiselt campaign.
So far, the four video challenges played by these Brazilian football legends have reported a staggering 19 million organic views, 100,000 shares and over 1 million “likes” on Facebook. The #Raiselt campaign stars Neymar Jr and Ronaldo trying to outdo one another in different football positions, such as Neymar shooting a ball into the boot of a parked car, or Ronaldo doing his bit into the back of an accelerating car.
The associate director of advertising for PokerStars, Simon Tilbury said that the campaign encouraged individuals to up the stakes by outsmarting friends, heroes or even strangers. He went on to say that with #Raiselt, Neymar Jr and Ronaldo are essentially playing poker, but without the chips and cards.
Tilbury also said that poker skills are able to transcend to many areas of life, such as reaching personal goals through patience, focus and courage. He added that PokerStars was extremely pleased with the huge number of views and high engagement scores of the campaign so far.
Neymar Jr also commented on the campaign by saying that he absolutely loved the adrenaline rush and excitement that was achieved by challenging others. However, he went on to say that it was just as rewarding setting challenges for oneself.
The Brazilian captain also said that the #Raiselt videos feature many things that we all do in everyday life and it really pushes the boundaries with encouraging people to try crazy new tricks and hone their skills. He added that creating the #Raiselt videos has been a lot of fun and that he is eagerly looking forward to seeing what the internet does in response.
