Zynga to enter Real-Money Online Poker and Gambling Market
This was published 24-01-2012Zynga Inc. has announced that it is currently involved in negotiations with potential partners in order to enter the real-money online poker and gambling market.
Zynga was founded by Mark Pincus in July 2007 with a mission to transform the world through virtual social goods and is now responsible for social network games such as Zynga Poker and FarmVille.
Although the company is based in San Franciso, Zynga Poker is also hugely popular amongUKpoker players and is at present the biggest online poker game in the world. There are at present seven million people playing Zynga Poker off social networking sites such as Facebook each and every day.
Zynga Poker is currently played with virtual money and the group is hoping to offer real-money poker games and tournaments by endeavoring to enter the world of online poker.
Zynga Inc.’s attempt to enter the world of online poker follows the US Department of Justice’s announcement that intrastate internet gambling is not a violation of federal law.
Although the state has not yet licensed any operator which may offer online poker services,Nevadais currently the onlyUSstate allowing online gambling in the form of poker.
Zynga Inc. issued a statement reading “We know from listening to our players that there’s an interest in the real money gambling market. We’re in active conversations with potential partners to better understand and explore this new opportunity.”
Despite the fact that Zynga Inc. is a brand name that is already familiar among millions of people, especially Facebook users, it is still very important for Zynga Inc. to form a partnership as the fact that it is a non-gambling company could limit its chances of becoming a leading license holder once the federal laws change in the country.
In order to reduce its dependence on the Facebook platform, Zynga is planning to develop an independent platform, Zynga Direct.
